Wow!!!...I am completely speechless. I am without speech. (...and hungry!)
...and since I am at a loss of words, and salivating profusely, here is Olle's own fastastic words:
"8 creatives/designers/photographers/artists/fraaaaaahhhh were asked to interpret 8 different Nike Sportswear icons. I got the Air Max 90.
In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger."
"Hamburger: The most delicious material known to man?"
(Oh...and Infrared= Ketchup. YES!)