Developed by TBWA\PARIS-FRANCE (3D character designs by Baptiste Masse) for Henkel AG & Co.'s "Mir Black" laundry detergent.
via Duncan'sPrints
As a perennial wearer of "black", I am definitely feeling this ad campaign.
...and can I just say, "good guys wear black too"! (...and those with 'winter-weight' issues. *both me.*)
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